Here2Help are a team of counsellors who provide support for people dealing with Crisis Pregnancies, Abortion, and Adoption. The goal of the redesign was to provide a clearer information architecture for the user as it was vital to get across that Here2Help are there for both women and men alike along with their families and friends. Also paramount to the content strategy was the need to get across that the team’s services cover more than just the pregnancy itself but rather encompass the fallout of any decision, such as adoption and abortion.
We used a dedicated colour to give each service and group its own character. This also helped us to bring a warmth to the website instead of solely the brand’s turquoise.
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